Drawing from the information gathered up to this point, we determine the general look and feel of the site by either having you choose a design from our gallery (semi-custom), or answering our custom design questionnaire.

Once we have the general look, we will schedule a call for the designer working on your project. The purpose of the call is to explain his or her thoughts about your project and ask for your input. Your target audience is one of the key factors taken into consideration at this point. For example, a site aimed to provide wine country information and tour reservations will look much different than one meant for a commercial painting company. We also incorporate elements such as the company logo or colors to help strengthen the brand identity you have created to date. This process gives you the opportunity to generate input before the detailed design begins, making sure we meet your expectations the first time.

Once we've come up with the initial design our designer will email you a proof to look over and approve for development.

This is where the web site itself is created. We take all of the individual graphic elements from the design and use them to create the actual, functional website. We also take your content and distribute it throughout the site, in the appropriate areas.

Elements such as javascript rollovers, interactive forms, or ecommerce are implemented and made functional during this phase, as well.

Step 3: Marketing »