Job Summary
As a growing marketing agency, we are looking for an experienced Senior Digital Marketing Strategist to join our Marketing Team. An adaptive and proactive, forward-thinking team member who will support the marketing team throughout the client lifecycle. From onboarding to client marketing reviews, your efforts will directly impact our client business goals, with a focus on multichannel paid media marketing and campaign design.
If you have held one of these positions previously, we want you to apply! Senior or Lead Digital Marketing Specialist (DMS) 2 or 3, Digital Marketing Strategist, Marketing Technologist, Marketing Strategist, PPC Specialist 2 or 3, Search Marketing SEM, Paid Media Specialist, Paid Search Specialist. Demonstrated experience & knowledge of organic / paid social / PPC search campaigns.
Responsibilities
- Own a book of business and maintain white glove relationships with clients.
- Researching clients to understand them and their goals/objectives.
- Writing clear, concise, and well informed strategy briefs, plans and decks to inspire both clientele and team members.
- Analyzing clients to uncover opportunities to stimulate growth.
- Train and guide junior marketing specialists with best practices and problem solving.
- Analyze PPC ads campaigns and other paid media efforts for efficacy and optimize on regular basis.
- Create, analyze, and maintain digital advertising campaigns, Google Ad accounts and client properties including Google Maps listings (GMB/GBP), Bing etc. As well as monitoring advertising and website efforts via multiple platforms (Moz/Ahrefs).
- Keyword research, traffic analysis, budget recommendations as well as proactive Ad account management.
- Collaborate with Digital Marketing Specialists and Project Managers to carry out changes, updates, or adjustments to better meet client goals.
- Comfortable working with metrics heavy views of advertising data; you must be able to understand metrics and are able to easily explain the meaning and importance to a client or stakeholder who does not understand marketing.
- Onboard new clients into our marketing ecosystem via a variety of platforms and project tracking tools.
- Work effectively with others to read and respond to varying complexity of client requests via a team email inbox in a timely manner.
- Ability to speak and listen to team mates, clients and other contacts with empathy and a desire to create solutions.
- Work with other teams to execute day to day tasks.
- Clearly and concisely communicate with others over the phone, via Slack or email, or voice and video meetings. As well as document project progress across multiple platforms (Salesforce, Monday, etc.).
- Interface with clients directly on a regular or daily basis via Zoom, Google Meets, phone calls, and video conferencing.
Benefits
- This position is available for hybrid office/remote work. Preference will be given to local applicants in Tucson, AZ, or nearby areas such as Phoenix, AZ.
- Competitive medical benefits for employees and dependent children including health, vision, dental, and pharmacy. 100% Employer paid Life and AD&D insurance. Options for Voluntary Life Insurance and AD&D. FSA or HSA options. Short-Term Disability.
- 401(k) with employer % match.
- Parent company Employee Discounts.
- Flexible Paid Time off / PTO / Paid Holidays.
- Bi-Monthly Friday off rotation.
Qualifications Required
- Current or past Google Ads & Analytics certification (if expired, must recertify before final interview or offer).
- Associates Degree in Marketing, Business or related area OR career certificate such as Google Grow Digital Marketing Career Certificate.
- Minimum 5 years experience Google Ads.
- Understanding of common SEO issues and tactics.
- Excellent Communication skills both written and verbal.
- Excellent Analytical skills, must be able to speak about complex data and metrics in understandable terms.
- Ability to use spreadsheets at a basic level.
- Ability to navigate the internet easily.
- Ability to use a telephone and speak.
- Ability to read, write, and speak English fluently with understanding of applicable technical terms and jargon.
- Reliable home internet access, access to a telephone (any kind).
