By Jamie Boros
College students often find themselves in need of extra storage space, whether it's for summer break, study abroad programs, or simply to declutter their dorm rooms. With nearly 20 million college aged Americans, its a safe bet that there is a lot of (Census.gov) in the U.S. with 18.8 million being college students, it would be safe to say this key demographic comprises about 5.6% of the population. While this number may seem small, it actually represents a potentially highly lucrative market for owners to tap into, especially considering their recurring storage needs, particularly during peak periods like summer breaks and study abroad programs (NCES) (UnivStats) (NCES).
Here are five creative ways to market your self-storage units to college students effectively:
1. Partner with Local Colleges and Universities
Building relationships with local colleges and universities can be a game-changer. Consider offering exclusive discounts to students and staff. You can also collaborate with student organizations to promote your services during key times of the year, such as move-in and move-out periods. Hosting on-campus events or sponsoring college events can also increase your visibility among students.
2. Social Media Campaigns Targeting Students
Social media is a powerful tool for reaching college students. Create engaging content that speaks directly to their needs and interests. Use platforms like Instagram, TikTok, and Snapchat to share fun and informative posts about your storage solutions. Run targeted ads during peak storage seasons, and consider partnering with student influencers to spread the word. Influencer marketing can increase your reach significantly, as studies indicate 69% of consumers trust influencers more than traditional celebrities. (Digital Marketing Institute)
3. Offer Flexible Rental Terms and Student Discounts
College students often need storage for short periods. Offering flexible rental terms, such as month-to-month leases, can be very appealing. Additionally, providing special student discounts or referral programs can incentivize them to choose your facility over competitors. Highlight these offers prominently in your marketing materials.
4. Provide Convenient and Accessible Locations
Convenience is key for college students. Ensure your storage units are located near campuses and easily accessible. Offering free or discounted transportation services, like a moving truck or van, can make your facility even more attractive. Promote these conveniences in your advertising and on your website.
5. Create Student-Friendly Amenities and Features
Consider adding amenities that cater specifically to students. This could include climate-controlled units for sensitive items like electronics, or study spaces where students can store and access their belongings while preparing for exams. Providing packing supplies and offering advice on how to pack and store items safely can also add value to your service.
Marketing to college students requires a tailored approach that addresses their unique needs and lifestyles. By partnering with educational institutions, leveraging social media, offering flexible rental terms, ensuring convenience, and providing student-friendly amenities, you can successfully attract and retain college students as customers for your self-storage facility.
July 31, 2024
